Data Driven Apps

In today’s world data is King, and while no offshore development services provider can or will try to deny the importance of collecting user data, to determine the likes and dislikes of users, analyze business metrics, and take advantage of market trends. They are acutely aware that there is another type of data which is equally important; the one which app users consume.

When someone decides to download and use an application, it is because he or she are looking for a specific service or content, be it music, movies, chatting, or a social media platform; end users are not interested in metrics, they want to consume what your company has to offer.

Currently, there are two primary sources of mobile application traffic:

Mobile Non-Cloud Traffic

>Business applications for this type of traffic work best for:

• VoIP

• File Sharing Services

• File or App Downloading

Mobile Cloud Traffic

The apps are ideal for:

• Video Streaming

• Audio Streaming

• Online Gaming

• Social Networking

• Web Browsing

• Online Storage

Creating highly functional apps for mobile devices is complicated since the application must consider the inherent restrictions of the devices, including size, battery capacity, and the weight of the application itself. A solution to this is the use of Mobile Cloud Computing (MCC), which uses cloud computing technology to carry out resource intensive tasks over the internet, which frees up the device’s resources, the result is an application which offers greater functionality which in turn results in increased customer satisfaction.

Cloud-based apps are on the rise; the latest projections estimate that cloud application will account for 90% of mobile data traffic in 2019, a 2% increase from this year. This increase means big money, in a report published by Research and Markets, MCC global market forecasts are expected to grow from $9.43 billion in 2014 to $46.9 billion in 2019, that’s a compound annual growth rate of 37.8% during the forecast period.

It’s becoming clear to offshore development services providers that the type of interactive content sought out by consumers as well as the scale and pace at which mobile app content is growing, means that mobile cloud apps will continue to rise in popularity.

Video content is becoming a widely used marketing tool for businesses across the globe, movie streaming services continue to top the charts, more, and more individuals buy online, and social media is the preferred form of social interaction amongst the younger generations. It is unreasonable to think that a native mobile application can support this type of data traffic, at the very least a crossover of a native app which can access remote data is needed to stay relevant in today’s market. Scepter Marketing services include best designs, including social media banners, ad banners, landing pages, email newsletters and other graphics to meet the specific needs of their clients.

When it comes to business applications, the remote workforce trend is also pushing the rise of cloud-based apps. Being able to access work files, anytime, from anywhere is now vital, but, so is security. Cloud-based business applications offer added protection; given the portability of mobile devices, it is not unusual for phones, and notepads to be lost, stolen, or damaged from being dropped or having liquid spilled on them. Having the information stored in a remote location will safeguard it from any such misfortunes.

The popularity of offshore development centers in Costa Rica is also increasing because of the quality service they provide, and tech savviness, not to mention their affordability.

As an example, a Softon ITG, a Costa Rican company, has been building innovative applications for individuals and businesses across the globe for more than ten years, some of their clients are Fortune 500 companies, which demonstrates just how good they are.